Social media for business: are you getting the tone right?


Is your company getting the tone right in all your social media posts and interactions?


As a company you want to hit the right note when posting and interacting on social media. These online interactions are part of your customer focus and should form part of your quality management, the same as any other customer contact or conversation.

The power of social media is huge - as we discovered this week when we posted this video (made with Matt James of Hammerspace Video) on LinkedIn and it received over 1,000 views in less than two days! But how much thought have you given to the tone of your interactions on social media? Is everything you post in line with your company's ethos, values and mission statement?

We spoke to Miranda Bishop, social media trainer and owner of Talking Social Media, to find out more about why this is so important - and to pick up some tips. 

Miranda says, "Social Media is the window into the day to day running of your business. It's essential that your tone reflects the values of your company, but also attracts the right sort of people."

Although your tone should be consistent and in line with your values, there are differences in the way you should project yourself on the different platforms.

Here's Miranda's quick guide to the four main players:

Facebook: "Here you're targeting people in their personal time, so be human and approachable."

LinkedIn: "Be conversational, but LinkedIn is more structured and formal than Facebook. Be engaging, but talk to people as you might in a professional setting."

Twitter: "Tweeting is a bit of a free for all, but a general rule of thumb is never speak how you wouldn't in front of your Grandma, or in a room full of people you don't know!"

Instagram: "Instagram is much more about beautiful, engaging visuals. Your text matters much less, so instead think about hashtags (or even emoji) that say a lot about you and your business."


Contact us for more information about how process mapping can help your organisation identify the pressure points, understand your operational processes and make changes that save time and money.

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